Challenge:
warenhuis groningen.nl

Online platform for local shopping Warehouse Groningen wants to support local retailers by offering theme packages. The first team, including Tomorrowmen founder Yorick Voorthuijzen, came up with G(r)unnen, a themed box with local products, curated by local celebrities and influencers and designed by local graphic artists. “We want people to discover new local shops through their favorite artists and influencers. Like famous rapper Kraantje Pappie, curating a box with clothes from his favorite local stores, a bottle of his favorite wine, a ginger shot from Smooth Brothers where he’s a frequent customer, designed by Knetterijs, a local artist collective and personal friends of Kraantje. We want these boxes to have real value, with limited editions, along with a booklet with stories of those store owners. And of course have those monthly boxes delivered in a sustainable way.”

The jury verdict: “Overall, it’s a really great idea”, says Paul de Rook. “There are local initiatives doing similar things, so while it may not be original, it can be quickly and easily implemented, using existing channels. We would still need to figure out pricing and a more detailed plan, but we’re enthusiastic about the potential.”


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